“SaaS Churn Rate: What It Is and How to Reduce It”
Introduction In the Software-as-a-Service (SaaS) world, customer retention is everything. Acquiring a new customer can cost 5–7 times more than keeping an existing one. That’s why churn rate—the percentage of customers who stop using your product during a given period—is a critical metric every SaaS business must track. A high churn rate is like a … Read more