research

SaaS Adoption in Higher Education Institutes

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Universities and colleges are moving core systems to SaaS to improve student outcomes, reduce operational toil, and modernize IT—while meeting strict privacy, accessibility, and academic governance needs. The winning approach: standardize on a secure identity and data foundation; adopt SaaS for admissions, CRM, learning, advising, finance/HR, and research administration; integrate via event‑driven APIs; and measure … Read more

Why SaaS Businesses Should Focus on Customer-Centric Design

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Customer‑centric design turns software into outcomes. In competitive SaaS markets, the products that win are the ones that deeply understand user jobs‑to‑be‑done (JTBD), reduce friction to first value, personalize guidance, and earn trust through transparency and reliability. This approach lifts activation, adoption, retention, and expansion—core levers of sustainable growth. What customer‑centric really means in SaaS … Read more