Content marketing in 2025 is about precision, intent, and distribution quality—using AI‑informed research to craft bottom‑of‑funnel assets first, then scaling authority with original insights, programmatic SEO done right, and disciplined promotion tied to revenue goals. Strategy: Build from revenue up, then expand What to publish (and in what order) Programmatic SEO (quality over quantity) Distribution: … Read more
Embedded finance turns a SaaS from “software that helps” into “software that completes the transaction.” By building payments, payouts, cards, lending, and financial workflows directly into the product, SaaS companies raise conversion, capture new revenue, reduce operational toil, and deliver end‑to‑end experiences that competitors can’t easily match. The strategic case What to embed (building blocks) … Read more
Usage‑based pricing (UBP) will keep expanding, but the winning models won’t be pure “pay‑as‑you‑go” everywhere. The future is hybrid: transparent metering plus simple tiers and commits that align spend to value while protecting margin and predictability. Expect stronger receipts, guardrails, and FinOps‑grade tooling built into products. Why UBP keeps gaining ground Where UBP works best … Read more