The Role of Gamification in SaaS User Engagement
Introduction Gamification is redefining user engagement for SaaS platforms in 2025. By weaving game-like elements—points, badges, leaderboards, daily streaks, and achievements—into everyday workflows, SaaS products are transforming routine tasks into motivating experiences that boost activation, engagement, and retention. Research now shows gamified SaaS apps can increase engagement rates by 20–40% and meaningfully reduce user churn. … Read more