SaaS ARR

The Importance of ARR and MRR for SaaS Investors

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Introduction For SaaS investors and founders, Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR) are foundational metrics for assessing financial health, growth prospects, and investment potential. These KPIs deliver transparency, predictability, and deep insight into a company’s revenue streams—enabling smarter decisions, valuations, and market strategies in a subscription-driven landscape. 1. What Are ARR and … Read more

The Most Important SaaS Metrics Every Founder Must Track

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Introduction In the fast-paced world of SaaS, data-driven decision making is the difference between thriving and merely surviving. Founders must understand, monitor, and act on key SaaS metrics to optimize growth, customer value, financial health, and investor appeal. The right KPIs help spot risks, uncover opportunities, and drive strategic execution—laying the foundation for long-term success. … Read more