The Role of Gamification in SaaS User Engagement
Introduction In today’s crowded SaaS market, user engagement is the engine of product adoption, retention, and brand growth. Gamification—the use of game-like elements in non-game contexts—has rapidly become a powerful strategy for SaaS providers to drive motivation, reward progress, and cultivate loyal customer communities. By infusing apps with fun, challenges, and recognition, SaaS platforms unlock … Read more