Introduction Early-stage SaaS startups face a unique blend of uncertainty, resource constraints, and rapid iteration. Tracking the right metrics early is essential for finding product-market fit, making smart decisions, and proving traction to investors. Instead of drowning in vanity data, founders should narrow their focus to a handful of actionable, growth-driving KPIs. 1. Monthly Recurring … Read more
Introduction In the fast-paced world of SaaS, data-driven decision making is the difference between thriving and merely surviving. Founders must understand, monitor, and act on key SaaS metrics to optimize growth, customer value, financial health, and investor appeal. The right KPIs help spot risks, uncover opportunities, and drive strategic execution—laying the foundation for long-term success. … Read more
Introduction In the Software-as-a-Service (SaaS) world, customer retention is everything. Acquiring a new customer can cost 5–7 times more than keeping an existing one. That’s why churn rate—the percentage of customers who stop using your product during a given period—is a critical metric every SaaS business must track. A high churn rate is like a … Read more