In the hyper-competitive world of Software-as-a-Service (SaaS), there is no single lever more powerful, more misunderstood, and more potentially catastrophic than pricing. It is not a mere number on a webpage; it is the silent narrator of your company’s story. It communicates your value, defines your target customer, dictates your growth trajectory, and, more often than … Read more
For the better part of a decade, the Software-as-a-Service (SaaS) industry has been obsessed with a single, intoxicating metric: growth. The prevailing narrative, fueled by venture capital and a “growth-at-all-costs” mentality, was centered almost entirely on customer acquisition. The heroes of the SaaS world were the companies with the fastest-growing user numbers, the biggest marketing budgets, and … Read more
For decades, “corporate sustainability” existed in a strange, isolated corner of the business world. It was the domain of glossy annual reports filled with pictures of trees, vague mission statements, and feel-good initiatives that were often viewed by the C-suite as a necessary marketing expense—a cost center for public relations. The perception was clear: you … Read more
Software-as-a-Service (SaaS) was sold to the business world on a seductive promise: power, simplicity, and predictability. For a straightforward monthly fee, companies could access enterprise-grade tools that were once the exclusive domain of corporate giants. SaaS democratized technology, fueled digital transformation, and became the undisputed engine of modern business. It was, and still is, a … Read more
For over a decade, the Software-as-a-Service (SaaS) industry was built on a simple, elegant, and now fundamentally broken promise: the per-seat subscription. Pay a flat fee per user, per month, and get access to the kingdom. It was predictable, easy to understand, and it powered the first wave of cloud unicorns. It also created a … Read more
For years, the SaaS universe revolved around giants. Horizontal behemoths like Salesforce, Microsoft, and Slack built massive, industry-agnostic platforms designed to be a one-size-fits-all solution for every business. They were the Swiss Army knives of software—versatile, powerful, but rarely the perfect tool for a specialized job. The philosophy was simple: build a broad platform and … Read more