SaaS Metrics That Matter for Early-Stage Startups

Introduction Early-stage SaaS startups face a unique blend of uncertainty, resource constraints, and rapid iteration. Tracking the right metrics early is essential for finding product-market fit, making smart decisions, and proving traction to investors. Instead of drowning in vanity data, founders should narrow their focus to a handful of actionable, growth-driving KPIs. 1. Monthly Recurring … Read more

How to Optimize CAC vs. LTV in SaaS

Introduction The relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is the bedrock of SaaS profitability, scalability, and investment-readiness. Maximizing LTV while keeping CAC in check ensures sustainable growth, healthy margins, and the confidence of founders, teams, and investors. Effective optimization of this ratio powers smarter spending, greater retention, and stronger business … Read more