The Role of Cohort Analysis in SaaS Growth

Introduction Cohort analysis is a powerful data-driven technique that helps SaaS founders understand user behavior, track retention, and optimize growth. By segmenting customers based on shared characteristics or acquisition events, companies reveal hidden trends in revenue, engagement, and churn. This drives smarter decisions, more effective strategies, and lasting success in competitive SaaS markets. 1. What … Read more

SaaS Exit Strategies – How to Sell Your Product for Millions

For many founders, building a Software as a Service (SaaS) business is not just about creating an innovative product — it’s about building a valuable asset. And like any asset, there comes a time when you might consider selling it for a life-changing amount. Whether it’s to cash out, start a new venture, or merge … Read more

SaaS Growth Metrics Every Founder Must Track

In today’s fast-paced digital ecosystem, Software-as-a-Service (SaaS) has revolutionized how businesses deliver, consume, and scale software solutions. The subscription-based model offers predictable revenue streams and immense growth potential—but only if founders track the right SaaS growth metrics. Too often, startup founders get lost in vanity metrics—numbers that look good on paper but don’t drive sustainable … Read more