SaaS Lifetime Value

How to Optimize CAC vs. LTV in SaaS

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Introduction The relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is the bedrock of SaaS profitability, scalability, and investment-readiness. Maximizing LTV while keeping CAC in check ensures sustainable growth, healthy margins, and the confidence of founders, teams, and investors. Effective optimization of this ratio powers smarter spending, greater retention, and stronger business … Read more

SaaS Renewal Strategies – Turning Contracts into Lifelong Clients

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In the SaaS (Software as a Service) world, customer acquisition often gets the spotlight. Startups and established companies alike pour significant resources into attracting new clients. But here’s the truth: retaining and renewing existing customers is far more profitable than constantly chasing new ones. That’s where SaaS renewal strategies come into play. A well-executed renewal … Read more