Introduction Early-stage SaaS startups face a unique blend of uncertainty, resource constraints, and rapid iteration. Tracking the right metrics early is essential for finding product-market fit, making smart decisions, and proving traction to investors. Instead of drowning in vanity data, founders should narrow their focus to a handful of actionable, growth-driving KPIs. 1. Monthly Recurring … Read more
Introduction For SaaS investors and founders, Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR) are foundational metrics for assessing financial health, growth prospects, and investment potential. These KPIs deliver transparency, predictability, and deep insight into a company’s revenue streams—enabling smarter decisions, valuations, and market strategies in a subscription-driven landscape. 1. What Are ARR and … Read more
Introduction In the fast-paced world of SaaS, data-driven decision making is the difference between thriving and merely surviving. Founders must understand, monitor, and act on key SaaS metrics to optimize growth, customer value, financial health, and investor appeal. The right KPIs help spot risks, uncover opportunities, and drive strategic execution—laying the foundation for long-term success. … Read more