Introduction For SaaS investors and founders, Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR) are foundational metrics for assessing financial health, growth prospects, and investment potential. These KPIs deliver transparency, predictability, and deep insight into a company’s revenue streams—enabling smarter decisions, valuations, and market strategies in a subscription-driven landscape. 1. What Are ARR and … Read more
Introduction Customer Lifetime Value (CLV, often called LTV in SaaS) is a core metric that determines the long-term revenue generated by a single customer. It drives decisions in pricing, marketing, retention, and growth. Accurately calculating CLV helps founders invest strategically, maximize profit, and forecast financial performance. 1. Understanding CLV in SaaS CLV estimates the total … Read more
In the fast-paced world of Software as a Service (SaaS), data is a goldmine waiting to be tapped. The ability to analyze vast amounts of data and forecast future trends can transform how SaaS companies operate, market, and grow. This is where predictive analytics comes in — leveraging historical and real-time data through advanced algorithms … Read more