Sales assist

How AI is Revolutionizing SaaS Marketing Strategies

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AI is shifting SaaS marketing from broad, channel‑centric campaigns to evidence‑based, outcome‑driven systems of action. Modern teams unify product and commercial data, predict which messages and moments cause lift, generate on‑brand content at speed, and trigger governed actions across ad, web, email, and CRM—while enforcing privacy, fairness, and cost controls. Run with decision SLOs and … Read more

How SaaS Companies Can Use AI for Cross-Selling

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AI makes cross‑sell predictable by moving from generic blasts to evidence‑based next‑best‑actions. The winning loop unifies product and commercial data into a Customer 360, predicts which add‑ons genuinely increase value (uplift, not just propensity), tailors offers and pricing to context, delivers them in‑product and via CRM at the right time, and measures incremental revenue per … Read more