Reducing SaaS Customer Churn With Predictive Analytics
Modern retention programs operationalize three loops: detect risk, act with targeted plays, and learn via controlled experiments. The stack combines a churn model (or health score) and journey orchestration that coordinates in‑app prompts, messages, and CSM tasks—then proves impact with holdouts and forecast‑vs‑actual tracking. What signals and features work Build an effective churn model Orchestrate … Read more