Sentiment Analysis

How SaaS Companies Can Turn Support Tickets into Insights

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Introduction Support tickets aren’t just problems to be solved—they’re a goldmine of actionable insights for SaaS companies. Analyzing ticket data helps teams uncover bugs, UX gaps, and unmet customer needs, enabling product improvements, smarter support, and better growth strategies. How Support Tickets Drive Insights 1. Spot Patterns and Root Causes 2. Drive Product Improvements 3. … Read more

SaaS Net Promoter Score (NPS): Why It Matters

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Introduction Net Promoter Score (NPS) is a simple but powerful metric that measures customer loyalty—and for SaaS businesses, it’s a leading indicator for growth, retention, and recurring revenue. Here’s why NPS matters so much in the SaaS landscape. What is Net Promoter Score (NPS)? Why NPS Matters for SaaS Advanced NPS Use: Sentiment Analysis & … Read more