subscription fatigue

The Impact of Subscription Fatigue on SaaS Growth

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Introduction SaaS subscription models have powered explosive industry growth—but in 2025, oversaturation and user fatigue threaten to slow expansion. Many customers now juggle dozens of subscriptions, leading to a phenomenon known as subscription fatigue: a state of overwhelm, disengagement, and ultimately, higher churn. Understanding and combating this challenge is essential for SaaS companies that aim … Read more

The Impact of Subscription Fatigue on SaaS Growth

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Introduction Subscription-based SaaS models have transformed the way businesses and consumers access software. Recurring revenue streams, predictable cash flow, and scalable pricing plans have made SaaS a preferred business model. However, a growing challenge is emerging: subscription fatigue. Subscription fatigue occurs when users become overwhelmed by the number of recurring subscriptions they maintain, leading to … Read more