How SaaS Can Reduce Churn with Predictive Analytics
Predictive analytics turns scattered usage and account signals into timely, targeted actions that prevent cancellations, boost expansion, and improve Net Revenue Retention. The key is pairing accurate models with high‑leverage interventions, rigorous experimentation, and strong data governance. What “predictive churn” should deliver Data foundations (garbage in → garbage out) Feature sets that predict churn well … Read more