The Rise of Vertical SaaS: Why Industry-Specific Solutions Are Winning

For years, the SaaS universe revolved around giants. Horizontal behemoths like Salesforce, Microsoft, and Slack built massive, industry-agnostic platforms designed to be a one-size-fits-all solution for every business. They were the Swiss Army knives of software—versatile, powerful, but rarely the perfect tool for a specialized job. The philosophy was simple: build a broad platform and … Read more