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Why Customer Retention Matters More Than Acquisition in SaaS

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For the better part of a decade, the Software-as-a-Service (SaaS) industry has been obsessed with a single, intoxicating metric: growth. The prevailing narrative, fueled by venture capital and a “growth-at-all-costs” mentality, was centered almost entirely on customer acquisition. The heroes of the SaaS world were the companies with the fastest-growing user numbers, the biggest marketing budgets, and … Read more

The Benefits of Offering Tiered Feature Access in SaaS Plans

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Introduction In the highly competitive SaaS market, pricing strategy can significantly influence adoption, retention, and revenue growth. One of the most effective approaches is tiered feature access, where SaaS providers offer multiple subscription levels, each unlocking a distinct set of features. Tiered plans allow businesses to cater to different customer segments, maximize revenue potential, and … Read more