Choosing the right pricing model is one of the most impactful decisions a SaaS company makes. Pricing affects acquisition, retention, unit economics, and even product development. This guide explains the most common SaaS pricing models, when they work, trade-offs to consider, and a practical framework to select and test the best approach for your business. … Read more
IntroductionArtificial Intelligence (AI) is no longer a futuristic add-on for software-as-a-service (SaaS) — it’s a fundamental force reshaping product design, go-to-market motion, and customer value. From automating repetitive tasks to generating actionable insights and enabling new monetization models, AI is rewriting what buyers expect and how teams build software. This article explores the practical ways … Read more
Top 10 SaaS Trends to Watch in 2025 — What Builders and Buyers Must Prepare For The SaaS landscape is entering a phase of rapid, structural change in 2025. Advances in AI, shifting pricing models, tighter security expectations, and demands for composability are changing how products are built, bought, and scaled. For founders, product leaders, … Read more
Worldwide SaaS outlays are forecast to climb from $247 billion in 2024 to roughly $294 billion in 2025 despite economic headwinds. Growth is fuelled by generative AI, industry-specific clouds, and usage-based business models that promise sharper alignment between price and value. The sections below unpack the ten forces reshaping the market and explain how product and IT … Read more