value

Why SaaS Pricing Models Will Change in 2025

by

SaaS pricing is shifting from static seat tiers to dynamic, value‑linked systems. Several forces—AI cost structures, finance scrutiny, global expansion, and marketplace distribution—are pushing vendors to redesign packaging, meters, and billing UX so customers see clear value, predictable spend, and fewer surprises. What’s driving the shift The emerging pricing playbook Billing UX customers will expect … Read more

Why SaaS Needs Better Customer Retention Strategies in 2025

by

Retention is the new growth. In 2025, higher acquisition costs, crowded markets, AI-driven feature parity, and buyer scrutiny mean net revenue retention (NRR) determines durability more than new logos. Winning SaaS companies treat retention as a cross‑functional system—anchored on fast activation, continual value realization, transparent pricing, and proactive customer success—measured with leading indicators and governed … Read more