Most churn isn’t from missing features—it’s from users never reaching recurring value. Personalization closes that gap by adapting onboarding, guidance, and success plays to each account’s goals, role mix, and live product signals. Done right, it speeds activation, deepens adoption, and makes CSMs dramatically more effective. What “better personalization” means for CS Where personalization lifts … Read more
Pricing isn’t just math—it’s perception. The same price can convert wildly differently depending on anchors, frames, and friction. Use these principles to design plans, pages, and trials that signal value, reduce anxiety, and guide buyers to the plan that best fits their needs. Core psychological levers Packaging that increases perceived value Price presentation and page … Read more
SaaS pricing isn’t just math; it’s choice architecture. The way prices, tiers, and benefits are framed can nudge customers toward higher-value plans without deception. Below is a practical, ethical guide to pricing psychology—what to use, when it works, and how to validate it with data. Core psychological levers Plan design that aligns with psychology Page … Read more