Vertical (industry‑specific) SaaS is surging because it delivers immediate, measurable outcomes by encoding a sector’s real workflows, data models, and regulations. In 2025, buyers prefer depth over generality: faster implementations, lower change‑management, and features that “just fit” day one. Vendors benefit from clearer ICPs, lower CAC, richer monetization (embedded finance, data services), and superior retention. … Read more
Vertical SaaS focuses on a single industry’s core jobs, data, and regulations—and turns them into turnkey workflows with measurable outcomes. In 2025, that depth is beating breadth: founders who embed into industry‑specific processes ship faster, win trust quicker, and monetize more ways than generic tools can. What’s powering the shift Advantages vertical SaaS holds over … Read more
both can win—but for different reasons. In 2025, vertical SaaS tends to win on depth, workflow fit, compliance, and data moats within a niche, while horizontal SaaS wins on breadth, ecosystem leverage, and platform effects. The “best” model depends on ICP, channel, and defensibility strategy. Many of the strongest companies blend the two: start vertical … Read more
Vertical SaaS—software purpose‑built for a single industry—has shifted from niche to the preferred path for digital transformation. By encoding domain workflows, regulations, and integrations out of the box, it delivers faster time‑to‑value, higher adoption, and better economics than horizontal tools that require heavy customization. What makes Vertical SaaS different (and better) Where impact is most … Read more
Vertical SaaS—software purpose-built for a single industry—has moved from niche to necessity. Unlike horizontal platforms that serve everyone with generic features, vertical solutions embed domain workflows, regulations, data models, and integrations out of the box. The result is faster time-to-value, higher user adoption, and better ROI for customers—and stickier, more defensible businesses for vendors. What … Read more